CEO Europe Expert File

Automotive Sector: Enthusiasts Will Be Unleashed To Greener Pastures
by Ognyan Vasilev

World financial crisis seems to settle down, and so does the credit-dependent automotive industry.
But grizzled veterans know that today we live in a very different world.
Good old times of drastic growth are over, fat players got lean, and so did the cash-starved supply chain.
Heavily wounded corporations plunged into massive cost-reduction and headcount cutting programs.
The aftermath was not a surprise ...


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Expert Video - The Price of Perception

Steven Sweldens on the price of perception

How much is Tiger Woods worth to an advertiser?
What is the value of Facebook or Bebo?
The answers are all different, but they all come down to perception.
We find out more from INSEAD Professor Steven Sweldens.

Watch the complete interview here

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